When you have a small business, usually the cost of the ads are too expensive for your budget, or it might not give you the result you expected. The reality is that the field of marketing is constantly changing with all the new concept of “integrated marketing” and there are new ways to promote your business are becoming less expensive, and more efficient. Here are several tips you can implement in order to promote your product or service, and cultivate a better relationship with your customers:
Customer Service
It costs a company three times to get a new customer to offer other products / services to a customer you already know. Therefore it is essential to offer your customers the best deals and services. They will be your best marketing team and offer you free referrals from friends / family, and they comment on the service you offer so unique.
When dealing with a client, no matter the circumstances (to a point, of course) is that they feel integral to the success of your business. From this comes the saying “The customer is always right …” more even if the client refers you many more.
Keep a database.
One way to deliver products to previous customers is to bring a database on them. No need to know Microsoft Access to do so, a Microsoft Excel or Word Name, Address, Phone, Email, Last Visit and purchase history will be enough.
This data base will help to remind them you are there to help. Example: Send him to all your customers by year-end card “Happy New Year and Christmas” with a small calendar the following year. At least they have the information about your business and your products, which were forgotten / lost in a drawer in the attic. The most important thing is to ask permission to send it, or offer a way to opt out of receiving these cards / promotions (opt out). If the mail goes to this expensive, you can do with e-mails, ask a friend graphic designer to help you with a small Christmas card. You can also send an email of thanks a few days have served to your customers.
Use the Internet and Email.
Having a website and an email address is essential for any business these days. A marketing plan you should have a web page. This should devote at least inform your customers about your services / products, where you fit, how to contact you, a little of your history, and seasonal offerings.
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